Tanzu Talk

In this episode

So you’ve built an app platform. And those pesky developers aren’t showing up to use. Or, worse, they grumble about it! Did you remember to tell anyone about it, to convince them to use it? You know: marketing! Also, they’ll need to know how to use it. And you know what that means! Documentation.

In this episode, @thecote and @benbravo73 talk about the basics platform marketing: brand, principles, advocacy, internal conferences, and more. They also discuss the role of Backstage in making platforms better, as well as everyday developer life.

Be sure to check out VMware’s platforms:

For the Kubernetes fans out there, Tanzu Application Platform: https://tanzu.vmware.com/application-platform?utm_source=cote&utm_campaign=devrel&utm_content=TanzuTalk20230714

And for the PaaS fans, The Tanzu Application Service (based on Cloud Foundry): https://tanzu.vmware.com/application-service?utm_source=cote&utm_campaign=devrel&utm_content=TanzuTalk20230714