The Golden Path to SpringOne

In this episode

Making new products stick is challenging and getting people to use new tools is even more challenging. In today’s ever-changing world, where there are different tools for any potential use case, it’s difficult to make sure your users are paying attention to your specific tool.

In this talk, we’ll discuss various techniques to make new products stick and how a company can make sure that the users are getting the most out of it. We’ll delve into how to make the most of innovators and early adopters in the team, and how consistent and continuous communication will ensure that with time users automatically go to use the new tool, without thinking twice about it. Additionally, we’ll discuss how you should change your approach based on the company that you’re interacting with.